Marketing Project Topics for UG Students

Marketing Project Topics for UG Students

Embark on an exhilarating journey through the realms of marketing as we present an enticing collection of 80+ marketing project topics for UG students. This curated list spans the diverse landscape of marketing, offering a treasure trove of possibilities to ignite your curiosity and academic prowess. From the impact of social media on consumer behavior to the allure of augmented reality in retail, each topic is a gateway to exploration and discovery. Unleash your creativity, delve into the latest trends, and immerse yourself in the vibrant world of marketing with these thought-provoking subjects. Get ready to turn your academic endeavors into a thrilling adventure that not only shapes your understanding of marketing but also sets you on a path to success. Let the journey begin!

Also read: Mass Communication Project Topics

80+ Marketing Project Topics for UG Students

  1. The Influence of Social Media Marketing on Consumer Behavior
  2. Analyzing the Effectiveness of Influencer Marketing in the Digital Age
  3. The Role of Storytelling in Branding and Consumer Engagement
  4. Investigating the Influence of Cultural Factors on Global Marketing Strategies
  5. Assessing the Impact of Augmented Reality on Retail Marketing
  6. An In-depth Study of Customer Loyalty Programs in the Hospitality Industry
  7. Exploring the Relationship Between Packaging Design and Consumer Purchase Decisions
  8. The Use of Gamification in Marketing: A Case Study Approach
  9. Analyzing the Effectiveness of Email Marketing Campaigns in E-commerce
  10. Examining the Role of Ethics in Green Marketing Practices
  11. The Influence of Celebrity Endorsements on Shaping Brand Perception
  12. Investigating Consumer Perception of Native Advertising in Online Platforms
  13. An Empirical Study of the Effectiveness of Experiential Marketing Events
  14. The Influence of Product Placement in Movies and TV Shows on Consumer Behavior
  15. Analyzing the Role of Customer Reviews in Online Purchase Decisions
  16. The Influence of Gender Stereotypes in Advertising on Shaping Consumer Attitudes
  17. Exploring the Use of Virtual Reality in Marketing: Opportunities and Challenges
  18. Assessing the Effectiveness of Cause-related Marketing Campaigns
  19. The Role of Emotional Marketing Appeals in Shaping Consumer Preferences
  20. Investigating the Impact of Social Responsibility on Brand Image
  21. An Empirical Study on the Effectiveness of Mobile Advertising
  22. Analyzing Cross-cultural Marketing Strategies: A Comparative Study
  23. The Influence of Artificial Intelligence in Crafting Personalized Marketing Campaigns
  24. Examining the Influence of Color in Branding and Marketing Communications
  25. The Impact of Word-of-Mouth Marketing on Consumer Decision-Making
  26. An In-depth Analysis of Marketing Strategies for Start-up Businesses
  27. Investigating the Use of Virtual Influencers in Social Media Marketing
  28. Assessing the Role of Customer Satisfaction in Repeat Business
  29. The Effect of Pricing Strategies on Consumer Perceptions and Purchasing Behavior
  30. Analyzing the Impact of Political Marketing on Public Opinion
  31. Unveiling the Connection Between Corporate Social Responsibility and the Building of Consumer Trust
  32. The Use of Big Data in Marketing: Opportunities and Challenges
  33. Investigating the Effectiveness of Guerrilla Marketing Campaigns
  34. Assessing the Influence of Music in Advertising on Consumer Responses
  35. An Empirical Study of the Effectiveness of Interactive Content in Digital Marketing
  36. The Role of Personalization in E-commerce Marketing
  37. Analyzing the Impact of Nostalgia Marketing on Consumer Buying Behavior
  38. Investigating the Use of Chatbots in Customer Service and Marketing
  39. The Effect of Cultural Sensitivity in International Marketing Campaigns
  40. Assessing the Influence of Social Proof in Online Marketing
  41. An Empirical Study on the Effectiveness of Mobile App Advertising
  42. Delving into the Interplay Between Customer Satisfaction and the Foundations of Brand Loyalty
  43. The Impact of Brand Consistency Across Different Marketing Channels
  44. Analyzing the Effectiveness of QR Code Marketing Strategies
  45. Investigating the Role of Neuro-marketing in Understanding Consumer Behavior
  46. Assessing the Impact of Subscription-based Models in Marketing
  47. The Influence of User-Generated Content on Social Media Marketing
  48. An In-depth Study of Branding Strategies for Non-profit Organizations
  49. Exploring the Use of Augmented Reality in Event Marketing
  50. The Effect of Cross-promotions on Consumer Purchase Intentions
  51. Analyzing the Impact of Environmental Factors on Marketing Strategies
  52. Investigating the Role of Trust in Influencer Marketing
  53. Assessing the Effectiveness of Location-based Marketing Strategies
  54. The Influence of Customer Experience on Brand Perception
  55. An Empirical Study on the Effectiveness of Video Marketing
  56. Exploring the Use of Humor in Advertising and Its Impact on Brand Recall
  57. The Role of Social Media Contests in Building Brand Engagement
  58. Analyzing the Impact of Packaging Sustainability on Consumer Choices
  59. Investigating the Effect of Limited-time Offers on Consumer Behavior
  60. Assessing the Influence of Product Demonstrations on Consumer Trust
  61. The Impact of Customer Education Programs on Brand Loyalty
  62. An In-depth Study of Marketing Strategies for Niche Markets
  63. Exploring the Role of Mobile Payments in Influencing Purchase Decisions
  64. Analyzing the Effectiveness of Emotional Intelligence in Marketing Teams
  65. Investigating the Impact of Micro-influencers in Niche Markets
  66. Assessing the Influence of Social Media Advertising on Body Image Perception
  67. The Role of Brand Personality in Consumer Brand Preferences
  68. An Empirical Study on the Impact of Virtual Try-Ons in Fashion Marketing
  69. Exploring the Relationship Between Corporate Reputation and Consumer Trust
  70. Analyzing the Effect of Gender-targeted Marketing Campaigns on Consumer Attitudes
  71. Investigating the Influence of Cross-cultural Marketing Appeals
  72. Assessing the Impact of Sustainability Reporting on Consumer Trust
  73. The Role of Social Media Challenges in Viral Marketing Campaigns
  74. An In-depth Study of Personal Branding Strategies for Entrepreneurs
  75. Exploring the Use of Podcasts in Content Marketing Strategies
  76. Analyzing the Effectiveness of User Reviews in Online Marketplaces
  77. Investigating the Impact of Social Media Algorithms on Content Visibility
  78. Assessing the Role of Aesthetics in Website Design for E-commerce
  79. The Influence of Celebrity Scandals on Brand Endorsements
  80. An Empirical Study on the Impact of Privacy Concerns on Marketing Personalization
  81. Exploring the Use of Virtual Trade Shows in B2B Marketing
  82. Analyzing the Effectiveness of Crowdfunding in Launching New Products
  83. Investigating the Impact of Cultural Adaptation in Global Advertising
  84. Assessing the Influence of Social Media Challenges in Influencer Marketing
  85. The Role of Customer Feedback in Improving Marketing Strategies
  86. An In-depth Study of Word-of-Mouth Marketing in the Digital Age
  87. Exploring the Relationship Between Social Media and Impulse Buying
  88. Analyzing the Effectiveness of Product Placement in Online Videos
  89. Investigating the Impact of Micro-moments in Mobile Marketing
  90. Assessing the Role of Emotional Intelligence in Sales and Marketing


Choosing a marketing project topic that aligns with your interests and career goals is a crucial step in your academic journey. This list of 80+ marketing project topics for UG students is designed to inspire and guide you as you embark on your research. Remember to select a topic that not only engages you but also allows you to contribute to the existing body of knowledge in the field of marketing. With the right topic, dedication, and a curious mindset, your marketing project can become a valuable learning experience that prepares you for the dynamic world of marketing. 

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top